IMC
IMC, or Integrated Marketing Communications, is a strategic approach used by organizations to align their marketing efforts and messages across various channels. The goal is to ensure consistency and coherence in communication to effectively reach and engage target audiences.
IMC involves integrating various marketing tools and tactics such as advertising, public relations, sales promotion, direct marketing, and digital marketing. By coordinating these efforts, companies can create a unified brand image and convey a clear and compelling message to consumers.
Effective IMC strategies often involve conducting thorough market research to understand the target audience, developing a cohesive brand identity and message, selecting appropriate communication channels, and evaluating the effectiveness of marketing campaigns through metrics and analytics.
Many companies invest in IMC to streamline their marketing efforts, enhance brand visibility, and ultimately drive sales and revenue growth.
Role
- Graduate Software Engineer
Responsibilities
- As a graduate software engineer at IMC, you will.
- Develop cutting-edge technology in advanced networks and algorithms.
- Support the development of our trading platform and software stack.
- Gain experience across the entire software development lifecycle.
- Collaborate with traders, quants and hardware engineers to improve our systems.
Required Skills
- Advanced analytical skills and a desire to solve complicated problems programmatically.
- Good knowledge of algorithms and data structures.
- Proficient in a programming language (Java or C++ preferred).
- A shared interest in financial markets, though no prior knowledge or experience is required.
- You want to connect agile software development with continuous integration and daily releases.
- You value frequent peer code reviews.
- You’re seeking a supportive, collaborative culture based on continuous improvement and innovation.
- You want to make a real impact, working on meaningful projects from day one.
- You value early responsibility and the freedom to find your niche and excel.
Salary Pay Scale
- 6 LPA
Location
- Mumbai
Experience
- Freshers/Experience
Batch
- 2024 and before
Apply Here
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